Communication needs human scale.
Title of his article, οΏ½οΏ½οΏ½Communications Needs Human Scale,β published in Nursing Management, Vol 1, No. 2, 1971, p 1
The entire use of yes-no bit programming is from the alphabetic modes of Western civilization. But many people look to the computer to bypass present forms of human action and limitation. Yet, even the written and printed word, it might be argued, has helped us to surpass ordinary human scale.
βThe Future of the Bookβ (1972), in Understanding Me, p 176
The Apollo age has scrapped Greek Nature as we assume full responsibility for orchestrating our total environment on human scales beyond ideologies.
βThe Argument: Causality in the Electric Worldβ, in Technology and Culture, Vol.14, No. 1, January (1973), p 10, reprinted in McLuhan Unbound # 3, (2005), p 17
The only practical problem which remains today is that of restoring human dimensions so that a merely human order can become relevant and practical once more. It is obvious that, humbly envisaged, the machine could have helped to do this. But any rational hope in that quarter is now gone. The machine is power. And practical politics mean quite simply that the machine must assume increasingly its most powerful form. The shape and rational form of man is now irrelevant. The will of all society has persisted in this direction for more than a century. Enthusiastic abdication on behalf of the machine. Eager embrace of man when deloused of his humanity by technics. That is the impatient wish, the wider hope imbededed in the Luce publications examined here (Time, Life and Fortune).
βThe Psychopathology of βTimeβ and βLifeβ (1949) republished in The Scene Before You (1955), p 159
Like Shaw, the Canadian "nobody" can have the best of two worldsβon the one hand, the human scale of the small country, and on the other hand, the immediate advantages of proximity to massive power.
The Global Village with Bruce Powers (1989), p 151
β¦the emperor of Japan is not a private person at all, and is not the βheadβ of his country; for to be the head of a vast population or power structure is not to have any private ambition whatever. The paradox is that great power swallows both the private person and the private goals, depriving the possessor of such power of all the satisfactions which belong to the human scale.
βMr. Nixonβs Dropout Strategyβ (1973), typescript p 8
Simultaneous man is, paradoxically traditional and simple in his tastes, preferring the human scale to the ancient grandeurs which are no longer difficult to achieve. Simultaneous man is acoustically rather than visually oriented, living in a world whose center is everywhere and whose margin is nowhere.
βAt the moment of Sputnik the planet became a global theater in which there are no spectator but only actorsβ, 1973, in McLuhan Unbound (2017), p 6
Our technological breakthroughs are on a superior human scale, re-creating total new environments, greatly enlarging the Emperor's wardrobe, and making possible a reprograming of the totality of existence on the planet.
From ClichΓ© to Archetype with Wilfred Watson (1970), p 121
When a new problem becomes greater than the human scale can cope with, the mind instinctively shrinks and sleeps. Today, for the first time, things happening at the speed of light also illuminate even the inveterate human somnambulism, forcing pattern recognition and intelligibility on the most reluctant.
Letter to Robert J. Leuver (1969)β, in Letters of Marshall McLuhan (1987) p 386
The really devastating programming is the destruction of perception and sensitivity by the creation of vast environments far exceeding human scale.
βTo J. M. Davey Office of the Prime Minister (1971)β, in Letters, p 441
My first feeling in Stockholm was: "Here is greatness consistent with human scale." The bounty of Sweden combines greatness and modesty, grandeur and playfulness, in the most unexpected ways.
βTo King Carl Gustav of Sweden (1974)β, in Letters, p 500
e reassure you that the University of Dallas is a wonderful spot, a university which has retained human scale, honour-course traditions and rich dialogue.
βTo Malcolm Muggeridge (1977)β, in Letters, p 529
The superhuman scale of these electric "software" vortices has created the Third World with its threat to the old industrial world of "hardware."
The Global Village with Bruce Powers (1989), p 151
When a new problem becomes greater than the human scale can cope with, the mind instinctively shrinks and sleeps. Today, for the first time, things happening at the speed of light also illuminate even the inveterate human somnambulism, forcing pattern recognition and intelligibility on the most reluctant. It is not brains or intelligence that is needed to cope with the problems which Plato and Aristotle and all of their successors to the present have failed to confront,
βA Peculiar War to Fightβ (Letter to Robert J. Leuver, C.M.F. (1969), in The Medium and the Light (1999), p 91
When a new problem becomes greater than the human scale can cope with, the mind instinctively shrinks and sleeps.
"A Peculiar War to fight": Letter to Robert J. Leuver, C.M.F., in The Medium and the Light (1999), p 91
Simultaneous man is, paradoxically, traditional and simple in his tastes, preferring the human scale to the ancient grandeur which are no longer difficult to achieve.
βAt the Moment of Sputnikβ, in MM: The Man and his Message (1989), p 72
This biological approach to the man-made environment is sought today once more in the electric age. How strange that the idea of the "human scale" should have seemed quite without appeal during the mechanical centuries.
βRoads and Paper Routesβ, in Understanding media, p 98
What the town planners call "the human scale" in discussing ideal urban spaces is equally unrelated to these electric forms. What the town planners call "the human scale" in discussing ideal urban spaces is equally
βRoads and Paper Routesβ, in Understanding media, p 104-105
There is a growing uneasiness about the degree to which cars have become the real population of our cities, with a resulting loss of human scale, both in power and in distance.
βMotorcarβ, in Understanding media, p 218