A dictionary of Marshall McLuhan’s quotations

Compiled by William Kuhns
Β©2026 Marshall McLuhan Estate
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Viewing chapter Probe (13 quotes)
An example of this, if you like, is the psychopathology of everyday life: every child now understands the patterns of the Freudian slip - this is a probe, not a package.
β€œElectronics & the psychic drop-out,” This Magazine is About Schools, Vol. 1, Issue 1, April 1966, p 41
Year: 1966
You take a statement and turn it around, using it as probe into the environment instead of using it descriptivelyβ€”as a means of packaging information, already picked upβ€”the idea of using language and statement as probe in this sense just baffles [my critics].
β€œThe Hot And Cool Interview” (1967), in Media Research (1997), p 50
Year: 1967
Lewis Carroll makes inventories of effects as causes that relate modes of dynamic perception. They are neither definitions of concepts nor expressions of opinion, since all patterns of perception merge and metamorphose in the very act of exploration and discovery. They avoid value judgments, and serve as guides to insight and to comprehension through re-cognition of the dynamic structures that occur in all processes. In replaying such patterns we are not taking any side but many sides, also the inside.
β€œSymposium: Causality, the Argument in an Electric World” (1973), in McLuhan Unbound (2003), p 30
Year: 1973
Chapter: Causality
The keys to comprehending the data, the β€œkeys to given,” in any headache are also the β€œkeys to heaven”: when the hang-up is recognized as comic, it opens the door of perception that can transform all previous relationship and release tensions.
Take Today with Barrington Nevitt (1972), p13
Year: 1972
Our time is a time for crossing barriers, for erasing old categoriesβ€”for probing around. When two seemingly disparate elements are imaginatively poised, put in apposition in new and unique ways, startling discoveries often result.Β 
The Medium is the Massage (1967), p 10Β 
Year: 1967
You have to push any idea to an extreme, you have to probe.
β€œThe Hot and Cool Interview” (1967), in Media Research (1997), p 62
Year: 1967
The literary quotations I use in the [Gutenberg] Galaxy are not intended as footnotes or as part of my argument. They are there as heuristic probes. I could substitute for any one of those quotes twenty or thirty other citations.
β€œThe Hot and Cool Interview” (1967), in Media Research (1997), p 73
Year: 1967
Modern art, whether in painting or poetry or music, began as a probe and not as a package.
Through The Vanishing Point with Harley Parker (1968), p 251
Year: 1968
And whereas the package belongs to a consumer age, the probe belongs to an age of experimenters.
Through the Vanishing Point with Harley Parker (1968), p 251
Year: 1968
The inner trip has been ecological and Oriental. Both kinds of trips are cliche-probes
From ClichΓ© to Archetype with Wilfred Watson (1970), p 14
Year: 1970
The reader wears the mask of the poet's work even as the author puts on the public as a mask. One is probe for the other.
From ClichΓ© to Archetype with Wilfred Watson (1970), pp 27-28
Year: 1970
Retrieving the figure of Machiavelli, it uses this as a probe of modern management techniques.
From ClichΓ© to Archetype with Wilfred Watson (1970), p 91
Year: 1970
The modern allegory, like Kafka's The Trial or The Castle, again probes both the totalitarian and the anti-totalitarian reader. Most works of art have a quasi-allegorical quality.
From ClichΓ© to Archetype with Wilfred Watson (1970), p 96
Year: 1970