That is, the planet has become an anti-environment, an art form, an extension of consciousness, yielding new perception of the new man-made environment.
βThe Emperorβs Old Clothesβ , (1966), in McLuhan Unbound, Vol 20, (2017), p 10
The next phase of this extension will naturally concern the action of making consciousness technologically.
βThe Emperorβs Old Clothesβ , (1966),reprinted in McLuhan Unbound #20 (2017), p 11
βLife can only be understood backwards; but it must be lived forwards.β
Soren Kierkegaard
A very satisfactory approach is provided by Jacques Ellul in Propaganda. He points out that propaganda is not a particular message via a particular medium but is the total culture in action.
Letter to Professor J. Kennedy and group, August 15, 1968 (LAC)
The successor to politics with be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times. So politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be so much more powerful than he could ever be.
βTable Talk of Marshall McLuhan.β 1971, p 45
The literate man is the natural sucker for propaganda. You cannot propagandize a Native. You can sell him rum and trinkets, but you cannot sell him ideas. Therefore, propaganda is our Achilles heel. It's our weak point. We will buy anything if it's got a good, hard sell tied to it. And so propaganda is the great big soft spot in the makeup of the literate man.
βThe Education of Mike McManus,β TVO interview, 1977, transcript 13:10
In Propaganda, Jacques Ellul contends that it is the total culture in action that is propaganda, or teaching.
From ClichΓ© to Archetype with Wilfred Watson (1970), p 77
"Propaganda cannot succeed where people have no trace of Western culture." These words of Jacques Ellul in Propaganda draw attention to one of the crucial features of Western history.
The Global Village with Bruce Powers (1989), p 60
An immediate simulation of consciousness would by-pass speech in a kind of massive extrasensory perception, just as global thermostats could by-pass those extensions of skin and body that we call houses. Such an extension of the process of consciousness by electric simulation may easily occur in the 1960s
Understanding Media, 1964, MIT/Routledge edition, p 130
Let me suggest that it may be possible to write programs for changes, not only in consciousness but in the unconscious in the future.
βEnvironment: The Future of an Erosionβ, 1967, in On the Nature of Media, 2016, p 123
For with the telegraph, man had initiated that outering or extension of his central nervous system that is now approaching an extension of consciousness with satellite broadcasting.
Understanding Media, 1964, MIT/Routledge edition, p 252
The future of investment on this planet is going to be overwhelmingly the restoration of the planet itself through all the phases of its development.
βInformation Hunt Looms Bigβ, in College and University Journal, Vol 6, No. 2, Spring, 1967, p 6
There is nothing inherently impossible in the computer, or that type of technology, extending consciousness itself as a universal environment.
βElectric Consciousness and the Churchβ (1970), in The Man and His Message (1989), p 168
The scientist lives in a world of matching, and his idea of proof or verification is just the matching evidence against evidence. When somebody doesnβt match but makes a new breakthrough, this is just as disturbing to the scientist as to the educator. It upsets the whole apple cart.
βThe Communications Revolution,β Speech at Ohio State University (1960), transcript p 8
There is no difference of result between our entertainment industry and the Asian or Soviet brainwashing programs. Our revulsion is irrationally channeled towards the deliberate intention of reshaping consciousness because we have had centuries to devise more subtle and complex ways of achieving the same end⦠The Soviet and Asian areas having so little pre-electronic technology feel no inhibitions about following the logic of the electronic and the instantaneous.
βThe Subliminal Projection Project,β 1957, p 196
Any well-adjusted person is brainwashed. Only the artist fights against it. Jacques Ellul point out that propaganda ends where dialogue begins. What has been called brainwashing is really getting properly organized for living according to the technology available. We call it education.β
βThe Brave New World of Marshall McLuhan,β 1966, p 135