A dictionary of Marshall McLuhan’s quotations

GOVERNOR GERRY BROWN: How do you fit into this?
MARSHALL MCLUHAN: You don’t have to fit it. You tune it. Literally. Fitting is left hemisphere. Turning is right hemisphere.
“The Medium Brings His Message to the Governor,” in Los Angeles Times, March 12, (1978), p F1
Year: 1978
Chapter: Acoustic Space
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan