Remember, an artist is primarily concerned with getting your attention, whether he’s a musician or a poet. His first wish and hope is to trap your attention. This is the first hope and wish of every advertiser; he is an artist, certainly, to that extent. He wants to shape your attention, to shape your sensibilities, to create an effect upon you. Whether you believe a word he says couldn’t matter less to him; he is interested only in effects, and not in changing your opinions or thoughts about anything. And this is also true of the poet: he couldn’t care less what you thought or felt about him or anything, as long as he gets his effects across.