A common observation of European visitors to America is that life here is more collectivized and stereotyped than communists have ever aimed to achieve. It was always the central theme of Marx that direct political action was unnecessary. The machine was the revolutionary solvent of bourgeois society. Allow the dynamic logic of the machine full play in any kind of society and it will, said Marx, become communist automatically. Certainly America is far more advanced on the road to a collective, centralized, consumer's paradise than any other part of the world. May not some of the American panic about the communist threat be a dim recognition of this paradox?
“Revolutionary Conservatism.” Unpublished typescript, 1952
Year: 1952
Chapter:
America, North America
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan