Giedion influenced me profoundly. Space, Time and Architecture was one of the great events of my lifetime. Giedion gave us a language for tackling the structural world of architecture and artifacts of many kinds in the ordinary environment. He learned this language from his preceptor, Wölfflin, whose principles of art history revolutionized the entire language of art criticism at the end of the nineteenth and the beginning of the twentieth century… Giedion began to study the environment as a structural, artistic work – he saw language in streets, buildings, the very texture of form.
“The Hot and Cool Interview with Gerald Stearn“, in McLuhan: Hot & Cool: A Primer For The Understanding Of & A Critical Symposium With A Rebuttal By McLuhan ,(1967), p 263, reprinted in Marshall McLuhan Essays Media Research : Technology Art Communication, (1997), p 48
Year: 1967
Chapter:
Anonymous History
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan