Control over change would seem to consist in moving not with it … — Understanding Media, MIT/Routledge edition, (1964), p 199 | The MMM

A dictionary of Marshall McLuhan’s quotations

Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.

Understanding Media, MIT/Routledge edition, (1964), p 199

Quote #310

Year: 1964

Chapters: Anticipating Change | McLuhanisms & Zingers

↪ Also at #4376, #4393

Compiled by William Kuhns
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