And may it not be that the new importance that is now accorded to the arts, both in education and in industry, is owing to our awakened sense of the role of art and artists in raising subliminal and non-verbal factors of experience to the level of conscious articulation?
“Electronic Revolution: Revolutionary Effects of New Media”, (1959), speech reprinted in Understanding Me: Lectures and Interviews, (2003), p 9
Year: 1959
Chapter:
Art, Artists
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan