It is human consciousness itself that is the great artifact of man. The making and shaping of consciousness from moment to moment is the supreme artistic task of all individuals. To qualify and to perfect this process on a world environmental scale is the inherent potential of each new technology.
“The Emperor’s Old Clothes” , (1966), reprinted in McLuhan Unbound #20 (2017), p 14
Year: 1966
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan