The area of attention has shifted from the older characters to the ground. Now that includes audience. The audience has now become actor. Don't you think this is a tendency as a result of developments in our time?
“TV News as a New Mythic Form” (1970), in Understanding Me (2003), p 164
Year: 1970
Chapter:
Audience, Public, Mass
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan