A dictionary of Marshall McLuhan’s quotations

The subplot world, the subenvironment, is really that which includes the audience, and it is the power to affect this kind of inclusion that is the mystery of humor, and that explains the rapid change of humor styles – because one style joke will not accommodate a very large proportion of the audience from one period to another.
“Our Dawning Electronic Age” (1965), p 12
Year: 1965
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan