A great crowd at a game today generates a kind of massive power which lifts individuals out of their puny ineffectual status as individuals and unites them with the central social energies. We live in a world charged with mechanical power. But the sense and reality of that power remain abstract until they are dramatized before a great audience.
“Baseball Is Culture” (1952), typescript, p 3
Year: 1952
Chapter:
Audience, Public, Mass
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan