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The public, or lapublique as Montaigne called it, came into existence in the sixteenth century with typography. It never existed in the Middle Ages and it no longer exists today. Under electric conditions there is no public.
"The future masters of technology will have to be lighthearted and intelligent. The machine readily masters the grim and the dumb."
"The bomb will turn warfare into the juggling of images."
(McLuhan's thought in some else's nutshell phrasing) "All that you touch you change. / All that you change changes you. / The only lasting truth is change." Octavia E. Butler, Parable of the Sower
"Information, as such, is the new sinews of war."
"In a mindless age every insight takes on the character of a lethal weapon."
"I do not move along lines. I use points like the dots in a wire-photo."
"All invention is a form of bodily fission, with the ensuing chain reactions in the body and in the environment."
"A McLuhanism … consists perhaps simply in tying an unexpected circuit … it's a form of circuitry."
"When information moves at electric speeds the world of trends and rumors becomes the real world."