It is the normal aspect of our information-flow which is revolut… — “The new art or science which the electronic or post mechanical age has to invent concerns the alchemy of social change,” in Explorations 8, October (1957), unnumbered page “section 14”, Issue later reprinted as Verbi-Voco-Visual, (1967), also unpaginated

A dictionary of Marshall McLuhan’s quotations

It is the normal aspect of our information-flow which is revolutionary now. The new media normalize that state of revolution which is war. Two hundred years ago it was idea and theory which disrupted the old regimes. Now it is just the packaged information which we call entertainment which transforms living conditions and basic attitudes. It is the ordinary flow of news and pictures from every quarter of the globe which rearranges our intellectual and emotional lives without either struggle or acceptance on our part.

“The new art or science which the electronic or post mechanical age has to invent concerns the alchemy of social change,” in Explorations 8, October (1957), unnumbered page “section 14”, Issue later reprinted as Verbi-Voco-Visual, (1967), also unpaginated

Quote #697

Year: 1957

Chapter: Book