A dictionary of Marshall McLuhan’s quotations

[With the printed book…] There were no more stuttering pilgrimages through the crabbed columns of manuscript abbreviations. But it was a long time before people got to be at home with print. And by that time the newspaper page layout had begun to disturb the precarious equilibrium of 18the century book culture. The format of the 19th century newspaper page was like a dozen book pages set on a single sheet. The telegraph made this format the instantaneous global cross-section of a single day. This was no longer the book. Nor could the book stand up to this new cultural form botn out of technology. The book tried to swallow this rival: Joyce in Ulysses, Eliot in The Waste Land – non-narrative epics which incorporate the newspaper art form.
Counterblast (1969), p 119
Year: 1969
Chapter: Book
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan