A dictionary of Marshall McLuhan’s quotations

At any rate, it is well known that the comic strips were great circulation builders from their start with the Yellow Kid in 1897. At first using the traditional single frame or scene, the comic cartoon became a strip or series of related scenes with Outcault´s Yellow Kid, suggesting that the same general situation favored the development of movies and comic strips at about the same period.
“The Comics and Culture” (1952), reprinted in On the Nature of Media (2016), p 29
Year: 1952
Chapter: Cartoons, Comics
Compiled by William Kuhns
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