A dictionary of Marshall McLuhan’s quotations

It is worth nothing that Pogo like The Wake [Finnegans Wake] will fit none of the established literary categories of significance or importance. It is neither high-brow nor middle-brow nor low-brow. It is not tailored for any existing channel of book distribution. For the strip is not a book. It is art but it is not literature. Its format is not that of rigid lines of type. It has much more of the helter-skelter scope and wit of the old illustrated manuscripts of the middle ages, freely intermingling words and picture, and naturally regarding both as gestures or phases of the mind.
“Comics and Culture”, in Saturday Night, Feb 23 1953, p 19; reprinted in On the Nature of Media (2016), p 31
Year: 1953
Chapter: Cartoons, Comics
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan