A dictionary of Marshall McLuhan’s quotations

The effect always comes before the cause, i.e., the ground arrives before the figure. That is why we say “The time is right” when large events take place.
Letter to Gerry Agel, March 27, 1978 [not in Letters]
Year: 1978
Chapter: Causality
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan