A dictionary of Marshall McLuhan’s quotations

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of “do it yourself."
“Conspicuous Coexistence” (1957), p 2
Quote #1031
Year: 1957
Chapters: Chiasmus, Flips, Reversals | LOM 4 - Flip, or Reverse into the Opposite
↪ Also at #3443
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan