It is another instance of reversal when a situation or process is pushed to its limits: where, when jobs were once “too many cooks” now, with roles, all are cooks, and all are in the soup.
“The Social Impact of the Computer,” 1979 speech given in Monte Carlo, from typescript draft, p 19
Year: 1979
Chapter:
Chiasmus, Flips, Reversals
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan