A dictionary of Marshall McLuhan’s quotations

The principle of reversal of image and structure that accompanies every amplification of power applies everywhere, from trivial matters such as dance bands, reduced from 40 instruments to five by electric amplifiers, to the very pattern of human identity, reduced by data banks and computer memories to insignificance.
“The Reversal of the Overheated Image,” Playboy, December (1968), p 245
Year: 1968
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan