A dictionary of Marshall McLuhan’s quotations

In his Study of History, Toynbee notes a great many reversals of form and dynamic, as when, in the middle of the fourth century A.D. , the Germans in the Roman service began abruptly to be proud of their tribal names and to retain them. Such a moment marked new confidence born of saturation with Roman values, and it was a moment marked by the complementary Roman swing toward primitive values. (As Americans saturate with European values, especially since TV, they begin to insist upon American coach lamps, hitching posts, and colonial kitchenware as cultural objects.)
Understanding Media, 1964, MIT/Routledge edition, p 37
Year: 1964
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan