When audience participation becomes too extensive, the villains on trial flip into public heroes because the audience quickly identifies with them, especially when they are men who are carrying out robot-like activities which necessarily resemble those of the average audience.
“The End of the Work Ethic” (1973), in Essays Media Research Technology, Art, Communication (1997), p 99
Year: 1973
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan