The drastic flip from "objective" to "immersion" reporting has spawned a new genre of jokes which contrast to good news and bad news in a style represented by such stories as that of the doctor who reports to the patient: "I have some bad news for you. We cut off the wrong leg. But there is some good news. The withered limb is beginning to show some signs of life!"
“The End of the Work Ethic” (1973) in “Essays Media Research Technology, Art, Communication (1997), p. 107
Year: 1973
Chapter:
Chiasmus, Flips, Reversals
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan