Pictographic Chinese culture, for example, would seem to stand midway between the extremes of our abstract written tradition and the plenary oral tradition with its stress on speech as gesture and gesture as "phatic communion.”
"Joyce, Mallarmé and the Press", in The Sewanee Review, Vol.62, No.1, Jan-March (1954), p 41 reprinted in The Interior Landscape The Literary Criticism of Marshall McLuhan, (1969), p 8
Year: 1954
Chapter:
China, Chinese
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan