A dictionary of Marshall McLuhan’s quotations

Every technology has its own ground rules, as it were. It decides all sorts of arrangements in other spheres. The effect of script and the ability to make inventories and collect and store data changed many social habits and processes back as early as 3000 B.C. However, that’s about as early as scripts began. The effect of rearranging one’s experience, organizing one’s experience by these new extensions of our powers, are quite unexpected. I think we needn’t plunge in at this time, but I think one of the very definite effects of scripting was the rise of what we call architecture. It made possible, instead of just scooped out dave space or wraparound wigwams and igloos, enclosed space…. The effect of writing as a way of organizing experience stepped up the visual factor until things like architecture became possible.
“The Future of Man in the Electric Age” (interview with Frank Kermode, 1965), reprinted in Understanding Me (2003), p 58
Year: 1965
Chapter: Classification
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan