The entire obsession of our age with existentialism has been based on the awareness that concept is not percept. One can have numerous classifications that do not correspond to one’s actual experience. We are often smothered in images of ourselves and of others that do not correspond to “presences.”
“The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 16, reprinted in McLuhan Unbound # 3, (2005), p 16
Year: 1973
Chapter:
Classification
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan