A dictionary of Marshall McLuhan’s quotations

Whether with the instant of individual cognition or the phases of collective consciousness, the retracing of the stages of apprehension provides the exact artistic form which is the formula for that experience. The same technique in the sciences enables the investigator to begin with what he wishes to invent or discover, and then to establish the causes which can conduce to such effects. It is important that the metaphysical and cognitive character of this procedure would be kept free from sectarian warfare.
“Review of Paul Klee, by Carola Giedion-Welcker”, in Shenandoah, Vol. 4, No. 1, Spring, (1953), p 82
Year: 1953
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan