The shift in our sense ratios brought about by exteriorizations of our senses is not a situation before which we need be helpless. Computers can now be programmed for every possible variety of sense ratio. We can then read off exactly what would be the resulting cultural assumptions in the arts and sciences, of such a new specific ratio as was produced by TV, for example.
The Gutenberg Galaxy: The Making of Typographic Man, (1962), p 183
Year: 1962
Chapter:
Computer
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan