The programming can now include endless changes of program. It is the electric feedback, or dialogue pattern, of the automatic and computer-programmed "machine" that marks it off from the older mechanical principle of one-way movement.
Understanding Media (1964), MIT/Routledge edition, p 356
Year: 1964
Chapter:
Dialogue
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan