Toynbee (A Study of History) noted the tendency to do more and more with less and less: Etherealization. This is the epitome, the reversal whereby there is no hardware any more.
The Laws of Media, with Eric McLuhan, original draft (1975), p 251
Year: 1975
Chapter:
Discarnate
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan