And it no longer needs to be urged that radio, movie and television are not audio visual aids but special languages, with their own messages quite regardless of program “content”. The monarchy of print although archaic, has left us with the idea that education can be conducted on one plane at a time and in terms of one language or medium at a time. This may be an ideal state for educators. It did actually exist in the eighteenth and nineteenth centuries. But it is not extant now.
Grammars for the Newer Media, In Communication in General Education: College Composition and Communication, (1960), p 25-26
Year: 1960
Chapter:
Education
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan