A dictionary of Marshall McLuhan’s quotations

And just as industrial production now depends entirely on higher education, and as culture has become the main business of the globe, so learning and not teaching may well become the most highly paid profession. As we begin to learn for participation, rather than for specialist, applied knowledge patterns of action, we can look back and see how the growing habit of conferences already forecasts this change in the roles of teacher and learner. Applied knowledge for production is now taken for granted and knowledge shifts to the global role of community and participation in a way commensurate with the roles of the new media.
“Popular/Mass Culture” (1960), reprinted in Understanding Me: Lectures and Interviews (2003), p 10-11
Year: 1960
Chapter: Education
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan