Philip Marchand:"if words were ambiguous and best studied n… — In Marshall McLuhan The Medium and The Messenger : A Biography, (1989), p 34 [McLuhan’s biographer, describing how MM applied the lessons of the New Criticism, which he learned at Cambridge, to technologies at large]

A dictionary of Marshall McLuhan’s quotations

Philip Marchand:
"if words were ambiguous and best studied not in terms of their 'content' but in terms of their effects in a given context and if the effects were often subliminal, the same might be true of other human artifacts, the wheel, the printing press, the telegraph and the TV.”

In Marshall McLuhan The Medium and The Messenger : A Biography, (1989), p 34 [McLuhan’s biographer, describing how MM applied the lessons of the New Criticism, which he learned at Cambridge, to technologies at large]

Quote #1865

Year: 1989

Chapters: Effect | New Criticism

↪ Also at #4947

Philip Marchand:"if words were ambiguous and best studied not in terms of their 'content' but in terms of their effects in a given context and if the effects were often subliminal, the same might be true of other human artifacts, the wheel, the printing press, the telegraph and the TV.”

Philip Marchand:
"if words were ambiguous and best studied not in terms of their 'content' but in terms of their effects in a given context and if the effects were often subliminal, the same might be true of other human artifacts, the wheel, the printing press, the telegraph and the TV.”