We have reversed the flow of information which was once invested entirely in the production end of activity. We now have comparably exact information about the market side of the picture. So that we can now, like the writer of detective stories, work backwards in order to reconstruct the exact order of events.
“Conspicuous Co-Existence” (1957),p 6
Year: 1957
Chapters:
Effect | Management
↪ Also at #3645
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan