The technology of the photo is an extension of our own being and can be withdrawn from circulation like any other technology if we decide that it is virulent. But amputation of such extensions of our physical being calls for as much knowledge and skill as are prerequisite to any other physical amputation.
Understanding Media (1964), MIT/Routledge edition, p 193
Year: 1964
Chapter:
Extension Theory
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan