The language which each of us speaks and shares in is an enormous corporate mask, the individual content of which is insignificant compared to the message of the mask, or medium itself. One becomes aware of this when attempting to speak a few words of Dutch or Danish or Chinese. To those people when one is in the other countries. The inability to put on the corporate mask of a language is as common as the inability to put on radio, movie, or TV images and the publics that accompany them.