A dictionary of Marshall McLuhan’s quotations

What could be more practical for a man caught between the Scylla of a literary culture and the Charybdis of post-literate technology to make himself a raft of ad copy?
The Gutenberg Galaxy : The Making of Typographic Man , (1962), p 77
Quote #2354
Year: 1962
Chapters: From Tribal to Literate | Hardware / Software | Today’s Transition
↪ Also at #2551, #6843
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan