Paradoxically, while the East is going West in pursuit of hardware technology, it is McLuhan: Well, I think that we live in post-history in the sense that all pasts that ever were are now present to our consciousness and that all the futures that will be are here now. In that sense we are posthistory and timeless. Instant awareness of all the varieties of human expression reconstitutes the mythic type of consciousness, of once- upon-a-time-ness, which means all-time, out of time.