A dictionary of Marshall McLuhan’s quotations

Mr. Venable’s response to my “Laws of the Media” is typical of the difficulties people have with my writings…For example, Venable attempts to relate my “tetrades,” or laws, to logic (the logic of C.S. Pierce). The whole point about my tetrades is that they are analogical. That is, there are no connections between any of them, but there are dynamic ratios. Everything that follows in Venable’s comments is equally remote from anything I have observed or stated. He has not read me at all but almost at random used my observations as points from which to take off on his own flights. There is no disagreement between Venable and me: there is simply no point of contact whatever.
“Misunderstanding the Media’s Laws”, in Journal of Technology and Culture, April, 1976, p 143
Year: 1976
Compiled by William Kuhns
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