With TV… came the icon, the inclusive image, the inclusive political posture or stance. . Instead of a political viewpoint or platform, the inclusive political posture or stance. Instead of the product, the process. In periods of new and rapid growth there is a blurring of outlines. In the TV image we have the supremacy of the blurred outline, itself the maximal incentive to growth and new "closure" or completion, especially for a consumer culture long related to the sharp visual values that had become separated from the other senses
Understanding Media, 1964, MIT/Routledge edition, p 321
Year: 1964
Chapter:
Iconic
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan