Today, the Golden Rule has dropped out. It has become do unto others what they want done unto them. This means the right of every man to be himself and to be recognized as such, whereas the Golden Rule assumed that people knew who they were and you did unto them as they did unto you. Identity now changes faster than rules. Who are you at this moment? The kids learn by changing costumes or customs.
Take Today: The Executive as Dropout, with Barrington Nevitt (1973), p 271
Year: 1973
Chapter:
Identity
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan