… a mass society is one in which personal diversity is encouraged while at the same time everybody reacts and interacts simultaneously to every stimulus.
Playboy interview, 1969, reprinted in Essential McLuhan (1995 edition), p 262
Year: 1969
Chapters:
Audience, Public, Mass | Corporate Consciousness | Future | Individual | Retribalizing | Today’s Transition
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan