“But when you live in electric all at once environment to create an overload of information in the environment which drives everybody to various strategies for coping with all information overload, the basic strategy for coping with information overload is myth. So that our youngsters today have automatically re discover the meaning of myth, they live mythically.
“From Gutenberg to Batman,” Lecture (1966), Youtube video, transcript: 39:55
Year: 1966
Chapters:
Information Overload | Information Warfare
↪ Also at #2960
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan