In his analysis of books, authors, and markets, [Alexander] Pope, like Harold Innis in The Bias of Communication, assumes that the entire operation of print in our lives is not only unconscious but that for this very reason it immeasurably enlarges the domain of the unconscious. Pope placed an owl at the beginning of The Dunciad, and Innis entitled the opening chapter of The Bias of Communication “Minerva’s Owl”: “Minerva’s Owl begins its flight only in the gathering dusk��”