A dictionary of Marshall McLuhan’s quotations

[We are stuck in]…an age-old habit of using new means for old purposes instead of discovering what are the new goals contained in the new means.
From Cliché to Archetype with Wilfred Watson (1970), p 202
Quote #3049
Year: 1970
Chapters: Innovation | Law of Implementation | Rear View Mirror
↪ Also at #3304, #5996
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan