A dictionary of Marshall McLuhan’s quotations

New means create new ends as new services create new discomforts.
From Cliché to Archetype with Wilfred Watson, 1970, opening page of paperback edition
Quote #3063
Year: 1970
Chapters: Innovation | McLuhanisms & Zingers
↪ Also at #4413
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan