Joyce was a real high-brew, a man of real distinction; that is to say, he was a man who took an intelligent interest in everybody and everything. He occupied simultaneously every corner of Life’s big consumer chart for helping its readers to find their own isolated cultural category. He was very high-brow, very middle-brow, and especially very low-brow. To write his epic of the modern Ulysses he studied all his life the ads, the comics, the pulps, and popular speech. Nobody who had read Homer or Joyce could be taken in by the chart hoax.