A dictionary of Marshall McLuhan’s quotations

For language, itself, is the collective mask of a culture, even as its resources and powers for channelling perception are the prime concern of the poet. With language, the poet assumes the corporate mask and manipulates it like a puppet.
Masks and Roles and the Corporate Image.” Explorations, in The Varsity Graduate, Vol. 11, No. 2, 1964, p 63
Year: 1964
Chapter: Language
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan